By Seth Godin
Are you ready to take your work to a new level?
This project you’re working on, the new business or offering, what sort of value does it create?
This is a loaded question but a vital one. That's our work. It's what
we do: we build organizations and projects that create value. No value,
no project. Understanding the levers of value creation gives you a
significant unfair advantage.
This is a master class for leaders, marketers, managers and
freelancers. It includes a 35-page workbook and a series of direct,
useful conversations that are guaranteed to change the way you approach
What we’re seeking here isn’t a fancy elevator pitch or a carefully
compressed mission statement. Instead, the challenge is to describe
(without regard in any way for how you benefit, or for how your
organization profits), precisely what’s in it for the user, the
customer, the people you seek to serve.
Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine
called, “America’s Greatest Marketer.” He’s written 18 bestselling
books, started successful companies, but mostly, he’s a teacher
In his first ever Master Class, Godin doesn’t waste time with
entertainment. Instead, he’s put together a focused, useful course and a
significant workbook, all designed to help you produce more value in
Watch the videos, do the workbook, engage with your fellow students
and then repeat the process. After a few cycles, you will begin to see
things you’ve never realized were important.
Go make a difference. This course will help make that possible
Learn more here: Seth Godin's Value Creation Master Class